Belinda joined Griffiths & Armour in 2022, bringing with her the expertise gained from a 30-year career in the insurance industry. Her journey began in the Marine sector at RSA, where she spent 24 years progressing from claims to underwriting and ultimately managing a portfolio.
Her expertise spans Professional and Financial lines, including Professional Indemnity (PI), Management Liability, Crime, Cyber, and Accident & Health, which led to her initial collaborations with Griffiths & Armour’s Professional Risks team. Before joining Griffiths & Armour, Belinda broadened her experience at HSB, focusing on Construction and Cyber scheme business.
Belinda, can you describe the scope of your role at Griffiths & Armour?
My role at Griffiths & Armour covers a wide range of technical and governance matters that support the broader GAPR business. Much of my work revolves around the development and refinement of Griffiths & Armour’s product offerings, particularly our policy wordings and endorsements. One of my key initiatives since joining has been revising our standard construction policy wordings into plainer English. We’ve successfully launched the main scheme wordings for Consulting Engineers and Architects/Surveyors in this new format, and I’m now working with insurers to update more specialised wordings.
This effort aligns with our commitment to meeting regulatory requirements, such as the FCA’s Consumer Duty, which emphasises the importance of clear communication with customers. Additionally, I’m involved in internal audit and file review processes, and I monitor customer feedback post-renewal to ensure that our service consistently reflects our guiding principles. Currently, a significant portion of my time is dedicated to the development of the PRISM system, our internal IT platform which is designed to streamline tasks, allowing our broking and claims teams to focus more on client support.
What sets the Client Services Board apart, and how does it benefit clients?
To me, the Client Services Board formalises Griffiths & Armour’s longstanding commitment to putting clients at the heart of our business. Having previously worked with Griffiths & Armour as an Insurer partner, I was always impressed by the team’s high standards of professionalism and their consistent ‘firm but fair’ approach. These qualities were a significant factor in my decision to join the company.
The Client Services Board provides a dedicated forum where we can step back from day-to-day client interactions and consider the bigger picture of what we do and how we do it, ensuring we deliver the best possible service. As a relatively new member, I’ve noticed that the Client Services Board fosters proactive collaboration across different areas of the business—something that can be challenging in the daily workflow. Each member brings a unique perspective and expertise, leading to a more comprehensive review of issues and helping us identify and address potential gaps.
The Client Services Board also enhances internal partnerships, creating a cohesive environment where we can collectively focus on continuous improvement. Whether it’s improving our contract review process, developing new documentation, or identifying internal training needs, these incremental enhancements free up our broking and claims teams to spend more time supporting our clients, which ultimately benefits them.
Connect with Belinda at bfarrell@griffithsandarmour.com or on +44 151 600 2152.
